Experts advise never to wash jeans
18 Apr 2021Updated: 4 hours ago | people are reading
© Shutterstock A toothbrush appears to be sufficient to clean dirty spots
Jeans never need to be washed. This is claimed by Levi's president and CEO, Charles Berg. Perhaps you now make a dirty face, but according to the denim empire chief, a toothbrush is enough to clean dirty spots on jeans.
With his statement, he wanted consumers to 'wake up', All too often, people wash their clothes on autopilot while this is often unnecessary. "A good pair of jeans never really needs to be washed, or perhaps very occasionally," Bergh said.
Bergh indicated that jeans are damaged by washing them and that it is also a waste of water.
On the Hiut Denim website, the brand worn by Meghan Markle, it says it's best to wait six months before throwing a new pair of jeans in the washing machine. The longer you wear it without washing it, the better your jeans will look.
The reason is that while wearing, markers appear in the paint at the places where your jeans fold. All these wear traces give character to your jeans and ensure that it looks better and better. If you wash your jeans too early, these markings are still too superficial and will fade as a result of washing.
To avoid unpleasant odors, the jeans manufacturers recommend leaving jeans in the freezer for a night or for a while. let it air in the sun. In emergencies you can also use an odor-removing spray.