The new H&M on Dam Square will look so spectacular

12 May 2021Updated: 4 hours ago | 52 people are reading

The new H&M on Dam Square will look so spectacular

© Editorial Marie Claire The renewed H&M on Dam Square is going to look that spectacular

H&M is redesigning its iconic store on Dam Square and we can expect a real makeover. The store will be a unique H&M, of which this is the first in the world. Waaaah! Shopping is no longer shopping the way you are used to.

Shopping experience

With the new store, H&M provides the ultimate shopping experience. You will be surprised and inspired again on every floor. What can we expect? Among other things, a new beauty department, a lounge department and instagrammable corners.

There will also be regular activities in the new store. Think of a performance by a singer-songwriter or a beauty clinic by a makeup artist.

Read also: H&M comes with collection of old sale items

Lounge department

You can go to the beauty department for advice and touch-ups. Tired of shopping? That has been thought of. In the lounge department you can relax and charge your phone. Or are you still bursting with energy? Then let yourself go in the game corner.

In the instagrammable corners and selfie-spots you make the nicest snapshots, with your new outfit or course. And, don't forget to dive into the photo booth with your bestie for some nice photos.

We can also expect more fitting rooms, where we can pay immediately. Or you can use the "Pay Later" option. There will also be a separate service counter where you can pick up or return your online orders.

On March 21, the store will be festively opened at 10.00 am with surprise performances. Extra fun: as a member you shop that day with a discount. So don't miss it!